New Rules for Audiovisual Media Services Directive to Change Video-sharing Platform Services

Audiovisual Media Services Directive, or AVMSD, contains guidelines for audiovisual media, including on-demand services and TV broadcasts. The rules have been changed into several revisions and the last one was published in 2020. The latest revision also mentions that social media platforms are also included in the guidelines. Here are the impacts that might happen.

– Revisions to AVMSD
The AVMSD was first initiated in 1980s and as time goes by, they believe that the regulation of the audiovisual network should be changed so that the users can get the saver content of the audiovisual media. The revisions were also made twice in 1997 and 2007 before the last revision is made.

The latest was to include on-demand program services, or ODPS, in 2018. The latest revision was made on May 30 and the deadline for this revision will be September 2020 and the member should implement the guidelines after the deadline.

– What the Revisions Are About
The revision focuses on the content of audiovisual media, including social media platforms, live streaming services, pornography sites, and others. The revision will target content so that it will not harm children and they also cannot join online poker at The revision also focuses on protecting the public from violent and hateful content, false respect for certain communities, as well as illegal content.

– How Video-sharing Is Affected
Video-sharing platforms don’t really get affected by these guidelines because there are some criteria to be included in the guidelines. The criteria are about the income that they will get, the popularity of social media, the payment for the users, and the tools used in the social media platform. The social media platform that has below 2% market share will be excluded from the obligation.

New Rules for Audiovisual Media Services Directive to Change Video-sharing Platform Services

Other than that, this obligation is non-binding and the member states can adjust the regulation based on their needs, although they still need to comply with some of the regulations. Further practices will be implemented after the deadline.

Although social media platforms are also included here, the guidelines will be implemented next September 2020 and fortunately, not all social media platforms are included here. Overall, the guidelines are created to protect users from some content that may harm them in the future.

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