Revised Guidelines for Audiovisual Media Services Directive: It Effects Social Media

The revised Audiovisual Media Services Directive or AVMSD, will be implemented next September 2020. The revised guidelines will cover both traditional TV broadcasts and On-Demand services. However, it will also affect some famous social media that you might use right now. Here are the effects that you might want to know.
– The Latest AVMSD Regulation
The AVMSD regulation was initiated in 1980s and it controls how audiovisual media distribute content to users. The regulation has gone through some revisions and the latest one was in May 2020, but it will be officially implemented in September 2020.

The latest also covers audiovisual media services and this latest regulation will ensure that they give responsible broadcasts to children and the public. The regulations will ensure that the media doesn’t expose children to harmful content, like when playing online poker. Then, the media also need to make sure that there is no illegal content, violence, or hatred. Also, the guidelines will make audiovisual media services respect the obligation of commercial communications.

– Social Media Platforms Affected by Regulation
Social media platforms are also affected by this regulation, but not all of them. The social media platforms should follow some criteria to be included in this guideline. The criteria include the tools, monetization, uses, and economic relevance of the social media platforms. Then, the market share of the social media platforms should be higher than 2% to be included here and those that are below the number might be freed from the obligations.

– The implementation of AVMSD Regulation
The AVMSD was initiated in May 2020, but the actual implementation of this regulation will begin in September 2020 and will be officially included in national legislation. Meaning that the audiovisual media services should comply with the obligation, once it is officially implemented.

However, the audiovisual media services can adjust the guidelines to some extent because the guidelines are non-binding. The EU Commission will then look at the real practices of the Member States after it is implemented to take futher actions later.

The revised regulatory process will affect how content is shared through social media platforms. The content should not harm children or the public and will be effective as of September 2020. But don’t worry, the regulatory process will only cover some social media platforms.

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